🍾 Takeoff #29: The collaboration of rivals, writing essays that blow up and much more..
This is Takeoff, our weekly community newsletter. We’re the buddy that gives you the latest information on tech and startups.
🍷Collaboration of Rivals: The story of how the world's largest hydration drink company was built
In 2018, Logan Paul and KSI, two of the biggest influencers in the world, stepped into the boxing ring to face off against each other. This was a massive event that drew millions of viewers. Cut to 2022, they worked together to build a successful business venture: a hydration drink company called “Prime”.
With just over a year since its launch, Prime Hydration by Logan Paul and KSI is quickly gaining popularity and has the potential to become a household name. The brand reportedly generated $250 million in retail sales last year and has secured partnerships with notable organisations in sports and retail such as the UFC, Arsenal, GNC, and others.
Instead of trading punches at each other and trash-talking, a year ago, both of them recognised the opportunity to monetise their success and that began with them discussing the possibility of creating a hydration drink to promote their brand further.
To launch Prime, Logan Paul and KSI partnered with beverage industry veterans, Jeff Cole and Spencer Markel, to develop a high-quality, scientifically formulated hydration drink that would appeal to their young, active audience. The team spent months researching and testing various ingredients and flavours to create a product that would stand out in a crowded market.
Within its first month, the company had sold over one million cans of its hydration drink, and it quickly became the top-selling product in its category on Amazon. Surprisingly, they are competing against big brands like Gatorade, monster etc.
To promote their brand, Logan Paul and KSI leveraged their massive social media followings and created engaging content that showcased the benefits of Prime. They also collaborated with other influencers to spread the word about the brand, further amplifying its reach.
In summary, Logan Paul and KSI built the biggest hydration drink company in the world by leveraging their massive social media followings, partnering with experienced beverage industry professionals, creating high-quality products, and making smart business decisions. Their success demonstrates the power of influencer marketing and the potential for social media personalities to expand their brands beyond their digital presence.
🏊♀️ A topic worth diving into!
How to Write Essays That Spread
Baschez emphasizes the need for sharp angles and specific questions to write about, rather than just a general topic. His advice is to work unusually hard to cultivate one's own obsessions, and not to focus solely on growing one's audience.
💫 Something we found fascinating!
The rate at which AWS, GCP, and Azure are growing has slowed down from 44% to 27% in the past year due to customer optimisation efforts. Despite the slowdown, the long-term growth potential of the cloud remains.
🍔 Food for thought
Motivation is often seen as the spark that ignites the flame of action, but it can be fleeting and unreliable. Habits, on the other hand, are the steady foundation upon which progress is built.
⭐ What our learners have to say
One of our top learners, Nishu Suryavanshi, talked about her experience in our recently wrapped cohort, Product Management Launchpad. It’s super heartening to see the impact we’ve helped to create.
If you're interested in learning product management in a more structured way, we have good news for you: our new cohort is starting very soon!
✨ Signing off with some wisdom
A genius is a form of madness, and we’re all that way, you know.
~ John Lennon
Thank you so much for reading this week’s newsletter.
See you next week! 👋
Team Airtribe 💜