😲Takeoff #30: Case Closed, brands decoding the human brain, Apple vs Amazon and much more…
This is Takeoff, our weekly newsletter. We're like a protein shake that gives your brain muscles the required boost. 😋
🤔 What’s new at Airtribe
Are you ready for an exciting opportunity to flex your product management skills and win some amazing prizes? 🎁
We are excited to announce our weekly product case study contest, Case Closed. This is designed to help you exercise your PM knowledge and skills in real-life scenarios and showcase your strategic and data-driven decisions.
We host these contests in our Product communities. Join our Product group to get more information and participate in contests.
How big brands decode human brain
Brands are constantly searching for ways to increase their sales and grow their customer base. One powerful tool that they use to achieve this is by understanding and taking advantage of how the human brain works. By studying how the brain processes information, makes decisions, and responds to stimuli, brands are able to create marketing strategies that are more effective in engaging with customers and driving sales.
These include creating emotional connections through storytelling, visuals, and appealing to values, using colors and visuals to create memorable branding, leveraging social proof through reviews and testimonials, offering incentives such as discounts and loyalty programs, and creating a sense of scarcity through limited-time offers and exclusive releases.
Here are some examples of brands that have effectively taken advantage of the human brain to boost their sales:
Coca-Cola: Coca-Cola has been successful in creating an emotional connection with their customers through their advertising campaigns. They have consistently used visual imagery and storytelling to create an emotional response in their audience, which has led to a strong brand loyalty and increased sales.
Apple: Apple has been successful in leveraging the human brain's desire for simplicity and elegance. Their products are known for their sleek designs and easy-to-use interfaces, which appeal to the brain's preference for simplicity. This has led to a strong brand identity and increased sales.
Nike: Nike has effectively used social proof to boost their sales. They have leveraged the popularity of celebrity endorsements, user-generated content, and positive reviews to create a sense of trust and credibility with their audience. This has led to increased sales and brand loyalty.
By understanding how the brain works and what motivates customers, brands can create marketing strategies that are more effective in engaging with their target audience and driving sales.
In conclusion, understanding the workings of the human brain is a powerful tool for brands to increase sales and grow their customer base. By creating emotional connections, leveraging social proof, offering incentives, and creating a sense of scarcity, brands can appeal to the brain's preferences and influence decision-making. Brands such as Coca-Cola, Apple, and Nike have successfully taken advantage of the human brain to boost their sales and increase brand loyalty. By continuing to study and apply these principles, brands can create effective marketing strategies that resonate with their target audience and drive business growth.
🏊♀️ A topic worth diving into!
Apple Demos vs. Amazon Memos
When it comes to bringing new ideas to the world, tech giants like Amazon and Apple have established themselves as leaders in the industry. They have a proven track record of developing innovative and cutting-edge products and services that have changed the way we interact with technology.
🍔 Food for thought
Credits: Alex & Books
⭐ What our learners have to say
One of the star performers from our recent Product Management Launchpad cohort, Pragya Sharma, shared her valuable experience with us. It's incredibly gratifying to witness the positive impact our program has made.
For those seeking a more organized approach to learning product management, we have some exciting news: our upcoming cohort is set to begin shortly.
✨ Signing off with some wisdom
It is not the mountain that you need to conquer, it is yourself"
- Sir Edmund Hilary.
Thank you so much for reading this week’s edition.
We would be seeing you next week!
Until then.