🥷 Takeoff #39: Marketing's new power couple: AI and human creativity
Welcome to Takeoff, our weekly newsletter. Our mission is to keep you in the loop with the latest information - whether you remember signing up for it or not, we've got you covered.
🤔 What happened at Airtribe this past week?
➡️ We had our first Demo Day which was open to the public to witness. This Demo Day was for the third cohort of our Product Management Launchpad. Some great presentations, feedback and learning with our finalists and jury members.
➡️ We had a session with Malay Krishna, Lead Product Manager at Vyapar and Navneet Sharma, Co-founder of Airtribe on whether product management is the right career path for you. It was a session filled with questions, answers and a lot of clarity. One of our most successful Q&A sessions until now! 💗
➡️ We had a session from our career services team for the third cohort of the Product Management Launchpad. It was an informative session for our learners on how we go about our career services and what assistance we will provide. A step-by-step guide on how we will help them land a great PM job.
😎 What’s new at Airtribe?
Are you still wondering whether backend engineering is the right career path for you? Are you unsure if you have the right skill set?
Don't worry! Our founder, Dhaval Trivedi will help answer these questions.
Join a session with Dhaval and get your questions answered.
Once you gain some clarity, you can plan your next steps toward becoming a backend engineer.
🤖 Rise of the machines
Hold onto your hats, marketers! Artificial Intelligence (AI) is shaking up the marketing world like never before, and it's about to take us on a wild ride. Say goodbye to the mundane, as we dive into the thrilling universe where AI-driven marketing and human creativity join forces to create pure marketing magic.
Do you want to know what your audience likes and thinks? Artificial Intelligence (AI) can help you! AI can quickly analyse lots of information and help you create marketing campaigns that are customised to what your audience wants. You won't have to use the same campaigns for everyone anymore, because with AI you can make content that is special and unique to each person.
AI-driven marketing tools are like a personal army of robot assistants, handling everything from content creation to ad placement. Not only will you save time and energy, but you'll also bid farewell to those pesky human errors. Now, you can focus on what you do best: crafting jaw-dropping strategies and campaigns.
Crystal Ball? Try Predictive Analytics!
Who needs fortune-tellers when you've got AI-powered predictive analytics on your side? By analysing customer behaviour and historical data, AI can spot trends and predict future consumer preferences with uncanny accuracy. Say hello to smarter marketing campaigns and resource allocation that'll leave your competition in the dust!
In a world where change is the only constant, adaptability is crucial for survival. AI-driven marketing tools are like chameleons, swiftly analysing new data and adjusting strategies on the fly. This means you'll always be ahead of the curve, dazzling your audience with fresh, relevant content.
Sure, AI is a game-changer, but does that mean human marketers are doomed to extinction? Not a chance! While AI may have the edge in data analysis and efficiency, it can't replicate the human touch. Our emotional intelligence, creative flair, and empathy are irreplaceable.
Instead of an AI takeover, we're witnessing the birth of a marketing power couple. As marketers, we must embrace our new AI companions and focus on honing our strategic and creative skills. Together, humans and AI will push the boundaries of marketing, creating a thrilling future full of possibilities.
So, buckle up and get ready for an exhilarating journey where AI-driven marketing and human ingenuity come together to revolutionise the industry, redefine success, and fuel explosive growth for businesses worldwide!
❓Can you answer it?
What is something that everyone tries to get rid of at the office, but always seems to come back? 🤔
Tell us your answers in the comment section below.
Thank you for taking the time to read this week's edition of our newsletter. We hope you found it informative and engaging. 🦄