🔮 Takeoff #14: Jasper.ai's takeover and domination, build a winning team and much more..

Welcome to Takeoff, our weekly community newsletter that brings you as much knowledge and joy as your friendly neighbourhood Bookstore 📚

Nov 06, 2022

The magic of AI in content-driven world

There is no denying that we are in the midst of a content explosion and the push to get things done faster is on the rise. As a marketeer, you are always fighting hard to catch the audience’s attention, and you need creative and noticeable content at every step in your journey.

With AI’s participation and increased contribution in the content marketing world, we feel like marketeers can breathe for a second and get the help they need. From content creation to SEO optimisation and personalisation, AI can help marketeers streamline processes and improve the performance of their content.

Today, the generation of compelling content copy is just microseconds away. All thanks to AI! Technology has been a game changer, and plenty of companies are using tools to build better content marketing pipelines.

Over the past few years, many young AI-driven startups have been on the rise, trying to capture this growing market. Today, we will talk about one of those startups, Jasper.ai.

Let’s go!

The rise of Jasper.ai

It was 2021, when CEO Dave Rogenmoser launched Jasper with John Morgan and Chris Hull, who together bootstrapped it. Dave, who already had an entrepreneurial experience and is a Y Combinator alum, laid the groundwork for Jasper through his last startup Proof, a startup that used algorithms to customize businesses websites.

With keen interest in AI and long conviction for its transformative nature in the content business, Dave went full in to launch AI content platform in the form of Jasper.

Jasper leverages AI and is trained to generate blog articles, social media posts, website copies and more. Even with this richful features, Jasper is not the only one who is thriving and flourishing in this AI content generation space.

Plenty of startups, like Copy.ai, Writesonic, Peppertype, and wordtune among others. are competing with Jasper to acquire the same market. That begs the question, what has Jasper done differently?

According to Dave, Jasper’s language models are trained on 10% of the web, and their focus on generating content according to customer specificity sets it apart. Not only this, they are committed to building the best feedback to the AI loop.

He means here that this feedback loop mechanism would surely help AI learn from mistakes quickly and generate the best content copy according to the requirement.

Domination

Jasper is rated the #1 AI platform for creators and marketing teams and didn’t fail to catch the eyes of marketeers and companies all over the world. They have been trusted by marketeers at companies including IBM, logitech, Airbnb, Google, Zillow, and thousands of others to generate blog content and social media posts on a regular basis. This is impressive. Isn’t it?

Enough of analysis. Let’s talk more about what is about to come up..

Future of AI content business

Jasper has been all over the news recently. They raised a $125M recently at a $1.5B valuation and they sit with more than 70,000 customers who helped them generate over $45M in revenue last year. Not just that, the company is expecting to double this revenue for this year. According to the data, the global AI market is set to reach $267B by 2027. The increase in adoption and massive growth is not surprising considering the massive potential and change AI-powered systems can bring about.

The future of AI content generation is surely bright but we can’t replace content creators through that. The change in the space will happen slowly over time and not overnight.

🧐 Food for thought

"It’s only the misfits who have a chance." – Naval Ravikant

✨ What’s new at Airtribe

Next Saturday (Nov 12th), we are hosting Naggappan Ramasamy for a 2-hour workshop on cracking PM interviews.

From approaching PM interviews, strategy to crack questions, live case study to Q&A session with Nagga, we would be covering all.

Grab your seat now!

📖 An interesting article for your tranquil Sunday afternoon

Play for the front of the jersey

“Playing for the front of the jersey is the best way to play for the back of the jersey. The only thing that matters is playing for a winning team”

In this article, the author talks about the principles and ways to optimise your career in a way that would let your company win. According to him, if you are helping build a winning company, it will show up in your career growth whether in terms of your title or your compensation.

In other words, In startups, the only time you get paid is when your team wins a championship.

✨ Signing off with some wisdom

“Courage is resistance to fear, mastery of fear—not absence of fear.” - Mark Twain

What we fear the most is often what we most need to do.

The only way to master it is to get closer to your fears and face them!

That’s it from our end for this week’s edition

We hope you found this edition insightful and learnt something new

See you next week!

Until then..